#major brands

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9to5Mac
5 months ago
Marketing

Brands suspend Instagram advertising after child predator tests

Dating app companies have suspended Instagram advertising after tests revealed ads being served alongside sexually explicit material.
Major brands like Disney, Pizza Hut, and Walmart were also affected by the issue.
Tests conducted by independent organizations found that major brand ads could be served alongside sexually explicit content on Instagram. [ more ]
Fox Business
5 months ago
Marketing

Elon Musk's X may lose $75M by year's end amid advertiser flight: report

Elon Musk's social media platform, X, formerly known as Twitter, may lose up to $75 million in advertising revenue by the end of the year as major brands pause marketing spending on the site.
Internal documents show that more than 200 ad units from major brands like Airbnb, Amazon, Coca-Cola, and Microsoft have either halted or considered pausing ad spending on X.
X has struggled with advertisers since Musk's ownership group acquired the company, and content moderation cuts have received backlash, leading to major brands pausing advertising on the platform. [ more ]
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